Sunday, July 14, 2013

Roy Holt: Givin’ it Back

High Energy:  Pro-level racer Roy Holt devotes his time and talent to helping up-and-coming Pittsburgh area riders.
Imagine a young athlete getting to throw a football with an NFL quarterback, or a young hockey player getting some one-on-time on the ice with an NHL star.  That’s kind of what it’s like for young and upcoming motocross athletes in the Pittsburgh area when they get to spend some quality time with local dirt track phenom Roy Holt. 

Just because he isn't currently racing doesn't mean Roy Holt has lost his edge.
Holt, who a few years ago was qualifying for and competing in pro races, and who is still most definitely one of the most accomplished riders in the region, has taken a step back from the competitive side of the sport.  When motocross started to become more of a chore and source of frustration, he realized it was far more important to him to keep it fun; so, he took a time out.  He still plans to race at the vet level, and knows he has many years on the track ahead of him, so he’s not worried.

Holt most assuredly still has rock star status on the local scene, though.  When Holt shows up at a local track (which is hard to miss since he arrives driving a towering shiny black Ford F250), word spreads quickly in hushed but excited tones among the younger riders:  “Hey, Roy Holt is here!”  Celebrity status aside, it doesn’t take long to see Holt isn’t about basking in his glory.  He’s all about giving back to the community that holds him in high esteem. 

Holt and his bike move as one out on the track.
On this very hot and humid July afternoon at Creekside Raceway, a no-frills track south of Pittsburgh that offers a great place to work on fundamentals, a small band of riders is working out.  Holt sets up his space—pop-up tent, chairs, bikes, all the while chatting amiably with the folks who wander over to say hi and get caught up.







After a few practice laps, which clearly show Holt hasn’t lost a bit of his edge as he and his bike maneuver swiftly and gracefully as one, he is quickly working one-on-one with riders of all ability levels.  He keeps in touch with many young riders through Facebook and text, letting them know where and when he will be out training.  

Holt follows rising talent Louie Moore through the turns at Creekside.
He watches them ride, riding with them—behind them to evaluate their techniques, alongside them to help them get comfortable with being in tight confines with other riders in turns and on jumps, and ahead of them to inspire them to keep up.  He waits trackside to watch his young protégés in action, then has them watch him demonstrate specific skills.  Through it all, he imparts very practical, specific feedback and guidance on how to improve—he tells his young followers what they’re doing right, and lets them know what they need to work on to step up their game.  


Holt goes over some fine points of riding with Zack Babich
Holt does all this with a welcoming smile and a confident demeanor that leaves each of his students feeling like they’ve just been handed the keys to the kingdom—the ability to unlock the crazy good rider that lies in wait within each of them. 

There is a strong sense of community and mutual support in motocross, where fierce competitors are also friends who share ideas, techniques, tools, water, bike parts and whatever it takes to keep the sport moving forward.  Roy Holt’s humble graciousness in giving of his precious time and considerable talent to the next generation of riders embodies the very best of the sport.  

Tuesday, July 2, 2013

Rescuing the WMX Pro Series

As were most riders and fans of the women’s motocross community, I was disappointed to learn the 2013 WMX pro series was being scaled back to just three events, down from eight races in 2012.  While I am not privy to the details of the situation that only an insider would know, I believe I have a good fundamental understanding of what is wrong and what has to happen for WMX to recover and grow.  It has everything to do with money.  That’s not cynical; it’s simply a fact. 

I don’t blame the folks at MX Sports Pro Racing, who produce and manage the AMA-sanctioned Lucas Oil Pro Motocross Championship.  At some point in 2012, the leaders at MX Pro Sports had to make the hard decision to cut their losses.  Obviously, the WMX pro series was having a negative impact on the enterprise’s profitability.  Any enterprise must make money in order to stay in business, and pro motocross is no exception.  This has to be the case.  No one in his or her right mind would say, “Hey, this gig is really making us some money; let’s scale it back.”

From a purely business standpoint, probably the right thing for MX Pro Sports to do was get out of the WMX series altogether.  Who knows, maybe they found a way to really run the series profitably if it is just three events instead of eight.  I doubt it.  More likely, they felt a sense of obligation not to completely abandon the WMX series.  But, I suspect, under their current business model, the men’s pro series is subsidizing the WMX series.

MX Pro Sports has got to make money to stay in business.  They seem to know how to do that with the men’s pro series.  The money flow associated with major television deals and sponsors is critical to the success of the men’s series.  With a limited staff to manage the major undertaking of planning and executing a very elaborate series of sporting events all across the country within a fairly short time span, the team has to focus on the cash-generating aspects of their business, which means the men’s series.  They simply don’t have the resources to run a successful women’s series alongside the men’s series.  The women’s pro series is probably like an anchor around their collective necks.    

I believe the fundamental problem, and what MX Pro Sports has figured out, is that the business model that makes the men’s pro series so successful doesn’t work nearly as well for the women’s series. The target audience is different, the sponsor base is different, the marketing is different.  These differences make it virtually impossible to run the men’s and women’s series as combined events.  What works so well for MX Pro Sports in running the men’s events is causing them to lose money on the women’s events.  
   
So, it is time for a divorce.  The only way for the WMX pro series to recover and grow again is to be run as a completely separate enterprise, with a new business model, by a team committed to its financial success.  I have to believe MX Pro Sports would welcome an opportunity to find a good home for the WMX pro series; such a deal would be win-win.  MX Pro Sports could focus on doing what they do best and WMX could gain new life.

I am in no position to intelligently prescribe the appropriate business model for WMX going forward.  I believe the essential ingredients for success include strong, savvy, committed, well-connected female leadership, and a core coalition of deep-pocketed sponsors who will prime the pump with investment in the new WMX enterprise.

Serious thought will have to go into determining the answers to such basic questions as:  Who is the target audience for WMX?  What is the marketable value of WMX and from where and why is the money going to come to WMX?  Is there a real opportunity to make money by televising the races—maybe on a women-targeted cable network?  Will an entirely new universe of sponsors—sure, some traditional MX racing sponsors, but also perhaps more female-oriented sponsors—be interested in investing in WMX?  It’s hard to imagine Playtex, Covergirl, DSW, Victoria’s Secret, Women’s Fitness, Healthy Choice, etc., having vans parked at a men’s national event.  Will WMX events be run completely separately from men’s MX events?  

Maybe WMX events should be more like the Lilith Fair and less like NASCAR events (not that there is anything wrong with NASCAR—I’m a fan—but perhaps the target demographic should be different).  I don’t think women’s pro events need to have scantily clad female promotional models at the start or on the podium.  Maybe there are new opportunities to combine women’s pro MX with something else—a women’s extreme sports series, Susan G. Komen races, or another nation-wide series of complementary, female-focused events.   

Maybe a new WMX pro series could be partially funded by giving all women riders a stake in the series.  A dues-paying national women’s MX association, which could include both individual riders as well as corporate sponsors, could surely add some financial oomph to a national pro-series.  Specific, focused effort will also have to go into making sure the best women riders in the country can get to and compete in the races without paying for it out-of-pocket.  This can be done, perhaps, through a vigorous sponsorship coordination effort for the top 20 to 40 riders.  Top talent will attract money and audience.

Women’s pro motocross is worth saving.  In the current situation, WMX is like a fish out of water.  We need to position WMX to thrive, to grow, to run profitably.  This can only happen when it is completely free from its entanglement with the men’s pro series.  WMX must be the raison d'être for a dedicated organization, not an unprofitable, inconvenient, ill-fitting appendage—the mere charity case of an enterprise whose real focus is necessarily elsewhere.  It will take talented, energetic, creative, committed leadership.  It will take investment.  It will take some time.  But the time is now—right now.    

Friday, June 7, 2013

Grace Majkowski: Long Road to High Point



“Higher, Daddy!  Higher!”  Her soft-hearted father had just turned around and come back home to retrieve his two-year-old daughter, looking forlorn and abandoned as she cried from inside, behind the big picture window.  Now, nestled in front of her father on the little trail bike, racing across hilly Western Pennsylvania countryside next to her brother, old enough to ride his own bike, she couldn’t get enough of the excitement of leaving the ground at breakneck speed.  And so began Grace Majkowski’s life-long love affair with dirt bikes and motocross racing.

By the time she was four, Majkowski (pronounced Muh-KOW-skee, the “j” is silent) was racing 50cc bikes on the local circuit.  Her very first race, a night affair under the lights at a small track in Latrobe, Pennsylvania, didn’t start until after midnight.  Sitting on her 50 at the starting gate, way past her bed time, Majkowski started nodding off, her little helmeted head dipping down toward the handle bars and bobbing back up.  Her father kept her awake enough to get out of the gate and off to the start of a 16-year odyssey that would carry her to her first pro race at High Point in early June 2013. 

By the time Majkowski was six, few racers in her age group could keep up with her.  Even at such an early age, she started to learn the tough life lesson that beating friends—especially boys—can be tough on some relationships.  One lifelong motocross friendship she formed in the first years of her career was with fellow racer, Tiffany Palacki, who was the same age.  Majkowski and Palacki grew up together in the sport, fast friends and fierce competitors.  It’s been an enduring friendship and both riders speak fondly of the other today.

Majkowski showed her innate killer instinct very early.  During one 50 race, when she was running neck and neck with another racer, she made the tactical decision to take him out in the final lap if he was still keeping up with her, reasoning that she had at least a fifty-fifty chance of being able to get back on her bike and to the checkered flag faster than he could.  Majkowski is quick to point out that was when she was five or six and that, today, she doesn’t like racers who ride dirty and she holds herself to a higher standard of behavior out on the track.  Which is not to say she doesn’t race aggressively.  She admits there can be a fine line between dirty and aggressive, but, to her, it comes down to intent.  She’s certainly tangled with her fair share of what she considers dirty racers in her career—of both genders—and she clearly has no problem holding her own out there on the track.

When Majkowski was just six, with two years of racing under her belt, she won the Pennsylvania state championship for her class—the proven best young rider in the state, boy or girl.

Over the next decade, each summer, Majkowski clawed her way up through the muddy ranks—through 65s, through 85s, and finally into the big bikes.  In more recent years, her ride of choice has been her trusty YZ-125, festooned with number 12.  And her journey, as with most serious riders, was not without setbacks along the way—blown up engines, conflicting life commitments, and injuries.  She’s put her body through the wringer, fracturing several bones and otherwise taking a pretty good beating on occasion.  She lives with aches and pains from ancient collisions and is frequently riding with some manner of cast or brace.  More than once she has engaged in passionate shouting matches with her father in the back of a trackside ambulance, arguing about whether to go to the hospital or get back out on the track (just to be clear, she was arguing to get back in the race against her father’s—and any parent’s—better judgment). 


Then, during her senior year of high school, Majkowski made an unexpected quantum leap.  That November 2011, she and her dad packed up the bike and the RV for the week-long pilgrimage down to Gatorback, just north of Gainesville in north-central Florida, to compete in the motocross Winter Olympics (better known as the Mini O’s).  In addition to racing—and performing quite well in—the MX events, Majkowski decided to enter the supercross competition and did very well.  Her performance, and her professional attitude, caught the attention of some very well-connected movers and shakers within the pro MX community—people who can make a difference.  They had a crazy proposition:  stay and train.

More timid souls would laugh and flee from such an offer.  But the Majkowski team—daughter and father—saw and seized the opportunity, although they had no idea how they were going to work it out.  It was time to put up or shut up, time to walk the walk, not just talk the talk.  And so they made the quick jaunt back to Pittsburgh to put their affairs in order.  Majkowski’s high school principal was amazingly supportive, and worked out an arrangement whereby the young racer could complete her high school senior year from afar—basically a home school program.  And her father did what most would consider unthinkable, especially in an economy so fraught with peril, in which any employment is precious: he quit his job.

Within a week, they were back down south, living the austere life of paupers out of their RV, pinching and scrimping pennies to buy gas, keep the YZ-125 running and fueled, and buy groceries.  They were paying the price of admission to a world few motocross racers—especially women motocross racers who don’t enjoy anywhere near the level of sponsorship that their male counterparts do—would ever experience. 

And so she trained, and endured her season of sacrifice.  Every day and every week, she and her father had to figure out how they were going to make it through the next week.  Somehow, they managed to keep it all together, and Majkowski trained at world-class facilities with world class riders—men and women.  She got a lot of professional help with keeping her bike in good working order.  She rode hard with and befriended several fellow pro-level women—racers who have gained national, if not world-wide, recognition for their achievements on the dirt track.  She trained in the sandy soil of the South—Florida, Georgia, the Carolinas.  She credits the sand, which is perhaps one of the—if not the—toughest surfaces to race on, with significantly enhancing her skill level and conditioning.

After coming back to Western Pennsylvania to walk across the stage and move her tassel with her classmates in the spring of 2012, Majkowski continued to hone her skills at racing events in her home region (fortunately, after several months of a frustrating search, her father landed a job that gave him the flexible hours he needed to keep supporting his daughter’s hectic training regimen).  An all-around gifted athlete, she played basketball and lacrosse in high school and was offered a lacrosse scholarship to a prominent local university.  But her focus was on, and her heart was in, motocross and she knew she could never be successful at either if she tried to do both; so she passed.  She still plans to go to college, as she aspires to be a medical doctor specializing in radiology one day.  But for now, Majkowski understands she must strike while the iron is hot.

She set her sights on the 2013 pro series, only to be disappointed in late 2012 to learn the series would be scaled back from eight to only three events.  Nonetheless, she charged onward, undeterred, undaunted.  She opted to stay close to home over the winter, where she trained diligently—often in subfreezing weather—at Switchback Raceway in Butler, Pennsylvania, which offers a very nice, albeit unheated, indoor facility.  Even though the pro WMX series was down the three events, Majkowski simply couldn’t make the investment to travel to the first race, at Hangtown, 2,500 miles west in Sacramento, California.  She plans to race High Point, then three weeks later at Southwick, in south-central Massachusetts.  The raceway at Southwick, which bills itself as “the world’s fastest sandbox,” may just allow Majkowski to capitalize on her previous sandy soil training.


And so the clock winds down to Majkowski’s pro debut, which, while certainly momentous and noteworthy, will not be the culmination of her life-long journey; rather, it simply marks the commencement of the next exciting leg of her motocross adventure—her all-in motocross life, that she and those closest to her have sacrificed to make happen.